PURPOSE DRIVEN
Sustainable Growth & Inclusive Development
Many of Jamaica's licensed cannabis producers are focused on mass production, which hasn't created opportunities for small-scale ganja farmers
or yielded the high-end ganja they grow.
VISION
Spark It Up!
Produce Exceptional Quality Cannabis
Empower Traditional Ganja Farmers
Our vision for Enlighten Cannabis is to spark sustainable growth and inclusive development, within Jamaica's medical cannabis industry, by producing exceptional quality flower products and empowering traditional ganja farmers to grow for the legal cannabis market.
An estimated 37,000 acres of sun-grown cannabis is produced by Jamaica's traditional ganja farmers annually.
Blazing a New Trail
OUR VISION IS CLEAR
Spark sustainable growth and inclusive development by producing exceptional quality cannabis and empowering traditional ganja farmers.
JAMAICA ADVANTAGE
Legacy Strains - Experienced Growers - Prime Locations
Jamaica has several advantages when it comes to producing premium medical cannabis. Experienced growers, legacy strains, and prime locations, combined with sunshine, clean water, and living soil all play a vital role. When these elements come together, the result is exceptional quality cannabis.
TRADITIONAL GANJA FARMERS
Crucial to this formula are traditional ganja farmers who cultivate the premium sun-grown cannabis Jamaica is world-renowned for. As second and third-generation growers, they are deeply devoted to ganja farming, taking great care to produce the very best. The ganja they grow is recognized as some of the world's finest quality outdoor-grown cannabis.
BARRIERS TO ENTRY
Mass Production - Many of Jamaica's licensed cannabis producers are focused on mass production and hemp cultivation, which hasn't created opportunities for small-scale ganja farmers or yielded the high-end cannabis they grow.
Lack of Resources - Traditional ganja farmers often lack land ownership and resources to meet regulatory requirements for legal production.
Experienced Growers
Clean Water
Sunshine
Legacy Strains
Prime Locations
Living Soil
Premium
Cannabis
However, Jamaica's traditional ganja farmers have been left out of the island's medical cannabis industry, facing multiple barriers to entry.
Enlighten will collaborate with experienced ganja farmers islandwide, working together to produce a stable supply of premium sun-grown cannabis and transform their small-scale ganja production into scalable commercial viability.
Sustainable Cannabis
We value premium quality, over mass production. Rather than vying to be Jamaica's largest single producer of cannabis products, Enlighten will specialize in sustainable production of certified organic, premium sun-grown Jamaican craft cannabis flower. We intend to be a leading source for exceptional quality cannabis at competitive prices, while creating an authentic brand that highlights Jamaica as the place of origin and embraces the island's cannabis culture.
Partner Growers
Jamaica's traditional ganja farmers have endured years of prohibition and remain vulnerable to law enforcement if they do not transition to the legal market. Ganja cultivation enables these farmers to provide for their families in rural areas struggling with economic hardship.
PARTNER GROWER PROGRAM
Through our Partner Grower Program, we will collaborate with experienced traditional ganja farmers to produce premium sun-grown Jamaican cannabis. We'll provide training, select genetics, and land for certified organic cultivation, along with the resources to meet global quality compliant standards.
Farmers will receive a fair price per pound produced as we seek lasting collaborations that serve to benefit both stakeholders and the local community.
Visionary Leadership
Enlighten's founders bring to the company a background in cannabis, sustainable development, and the health & wellness industry, along with a 25-year history building positive relations with government, business, and community leaders throughout Jamaica, as well as with local hospitality, media, and entertainment.
By leveraging relationships and expertise, Enlighten Cannabis is able to navigate the complexities of Jamaica's evolving cannabis industry and has developed key opportunities for collaborations, partnerships, and strategic alliances.
"Jamaica has some of the most experienced and knowledgeable local cannabis farmers, who have been growing high-grade ganja for decades. As the industry develops, there will be increased demand for cannabis, and our subsistence farmers will help to fill this demand.”
Jamaica's Minister of Industry, Investment and Commerce, Hon. Audley Shaw